Mobile app development has become one of the most important services we provide. The boom of smart phones has provided a large opportunity for businesses to reach their potential customers and retain existing ones by the added convenience of having the business and product information at their fingertips anywhere they go on the device they use most. The apps have many uses besides purchasing, direct communication or entertainment. The functions include running marketing campaigns, customer loyalty initiatives, inventory clearance sales, reminders, driving directions, one-touch calling and so on.
The apps do not have to serve just B-2-C business but are often utilized for internal operations. The mobile app serves as an extension of the enterprise system, an input device and display that helps employees or managers take action or make decision on the spot, while all the data is synchronized with the back-end system over the Cloud.